Good stuff from a Mike Irwin and Frank Broyles interview back in 2007. The below excerpt is from around the 13-15 minute mark.
Mike Irwin: Now one of the things that I’ve also been told is that when you came in here, you were especially initially very respectful of the traditions that were already here. You didn’t come in and say “Well, that’s nice, but we have to do this, we have to do that.” You listened to what [Barnhill] had to say about why things are done the way they are around here. One of the things he told you was “We don’t play Arkansas State here.” There were just all these traditions and reasons why things are done the way they are and you, may have put your own stamp on the program, but initially you were very respectful of.
Frank Broyles: He had built—where Arkansas wasn’t very successful—he had built [a wall] around the state. He had gotten the eastern Arkansas people interested by starting to play more games in Little Rock. And we’ve developed a fan base from one border of the state to the other, which we had to have if we were going to be a national power. We had to have the fan base, where other schools had it close by, ours was going to be 250, 300 miles away—some of it… The one thing I learned from him is “We are not successful without a fan base from all over the state.”
They could support other universities and other colleges at that time. But when the Razorbacks played, everybody stopped and listened. And he had developed that and it was a wonderful opportunity for me. I took the job with the intention of staying. So It’s been 54 years.
Mike Irwin: Jeff Long still has that same philosophy. I mean he’s the A.D. now, but he didn’t change that. I mean you know there’s been constant pressure and constant talk about “When are you gonna play other schools? Other schools do this, other states do that.” The policy is still the same.
Frank Broyles: …The wonderful thing is that the [state] legislature has let us decide that… Right now our philosophy is that we don’t play so fans can support both of us—or three of us, or four of us. Whatever schools they want to support, they support us and them. And that’s why we’ve been successful.